Everything about this place is wonderful. My family and I have been coming here for 30+ years and have never had a bad experience. The bakery is always fresh and delicious. The customer service makes you excited to return everytime!

Visiting from out of state & had to visit the award winning bakery! Walked inside at about 9:30, it was so busy, but quick! Many employees taking orders to ensure people got in & out. They offered free samples, showcased all of their bread & sweet treats. Definitely a homey-feel. Everything was SO TASTY!

I don't live in Fayetteville but I had read an article that Superior has the best donuts in NC and after my blueberry filled cronut I agree! It was tasty with the perfect consistency. We got several things to try because everything looked so good and so far it's all been delicious. The store was bustling, bright, clean, lots of variety and everyone there was friendly and helpful. 10/10 will return and recommend to everyone.

Had to loop back around to make sure I reviewed this place. 10/10 Nick is amazing!! This is a guy who cares about his business. You can tell. Nick was sooo personable. He came out, handed me a complimentary cookie and talked to me for a bit. We chatted about basketball, the Knicks, and he told me a little about the store. Such a cool dude. You can tell this bakery is a staple in the city. Constant flow of customers, even during "non-peak" hours. If there's ever a line, it's def worth the wait. Customer service here. 10/10. I was greeted when i walked thru the door! A young lady named Jerriyah helped me out and was very patient. She took the time to explain the bakery items, and made awesome recommendations. I went in telling myself i was only getting three items to try. I walked out unapologetically with a 1/2 dozen. My family and I really enjoyed everything. Three words: Glazed Croissant Donuts. It's really self-explanatory. 100000% recommend. You can get them plain glazed, or with a filling. My fav was the strawberry! I don't get out to Fayetteville often, so if you're reading this, please have one for me!!

The fried croissants are amazing. Staff is always friendly. Every time I go there , they are always offering something for free to tastes

Hands down the "nicest and sweetest shop in town!" What a happy place always bustling with activity.

I love this place! They are famous for their fried croissants, but that's not my favorite, it's the pineapple upside down cake, one of the best I've had. The service here is great, they are fully staffed and the owner tends to pass out free stuff to customers who are waiting. More businesses need to be like the place when it comes to customer service.

This place just has that local charm. You walk in and are given a free cookie as you wait. The line was long when I got in and loved very quick. They had multiple people working the counter and cash registers and the staff were super kind and helpful. I cannot wait to return and try some more items.

As soon as I walked into the store I was greeted and given a free donut by the owner Nick Poulos My favorite item is the fried croissants, apple fritter and the brioche. There is a lot of different bread types and donut and pastry treats. The ambiance is so real like you went back in time in how folks were greeted and served. Coffee is so hot and tasty. You'll not be disappointed I swear Best to go in the am the earlier the best

Everything about this place is amazing food, cakes, donuts, bread rolls, service everything This cake was made by superior bakery